October 13th, 2008
When you are doing any type of business on the Internet, article writing is a must. People need to hear about your product or service and a sales page won’t cut it. You have to either outsource your article or write them yourself.
There are also options such as article automation systems that will allow you to spin one article and make it into ten. This system will submit your ten articles to blogs and article directories. Of course, this service is a monthly membership type service, but there are a few that you can find on the Internet that are very reputable. See what I am talking about at
Website Traffic Increase.
Well, let’s say that you don’t have the funds to invest in a monthly membership, then you set out to write your own articles and submit them.
The key about writing articles is to just begin typing and not worrying about errors until you have finished, you can always go back and do the corrections. Once you start writing or typing, the thoughts will come.
You don’t need any more than 250 – 400 words in your article. The less words you type, the more articles you can put out.
Most article directories have free article submission, but you have to go through a free registration to get set up with them first.
There are some article directory sites that let you wait for up to seven days before your article is approved, but go ahead and submit them anyway. You can also post your article on your blog for exposure while you wait for your article approval
Make sure that you don’t write the article with no value. It is easier to write articles that give tips or methods of doing something. People like that. They like to read a structured article and not one going all over the place nor packed with keywords that give the sentences no meaning.
Once you give value, the reader will want to click on your link to find out more about what you are saying.
To learn more, go to Website Traffic Increase.
October 13th, 2008
Giving out promotional items can be very expensive, so why not get the recipients to pay?
Rather than distributing inexpensive promotional items that your recipients don’t really want and aren’t likely to keep, why not add some perceived value to the item and get them paying for each one that they receive?
Better still, why not use the promotional item to encourage them back in the future to buy more - at the same time they are likely to buy from you again?
Sounds too good to be true? Have you ever noticed fast food chains entice children back into their restaurants by offering a different toy each week? Come back next week and you get another new toy. What’s more, these toys are paid for (as part of the meal) and are always branded so everyone knows where they are from. Maybe not a huge branding, but you know by looking at them where they are from.
What can we learn from this clever marketing strategy? Well, if you are a shop, put a little thought into some promotional items. Select items with a theme that can be developed over weeks. Maybe a different coloured item each week, a different variety or a series of characters.
Get posters printed and advertise the arrival of this new promotional item. Then sell it to the customers (or their children) for a small amount. Be sneaky even - ‘Get this wonderful toy for just ?1 when you spend ?10 in store today.’ Get the idea? Give them something the kids might want, but make sure they have to be buying from you before they get it for free - or even pay for it!
Show on the poster the full range of toys and when the next ones are available. Learn from the fast food chains. Put a cheap leaflet in with each toy that also shows what’s coming up in future weeks. Do whatever you can to make them certain when the next item is in stock and make customers want to come back for another.
First, the customer has to come back and spend again in store. You could be encouraging them back sooner than they otherwise would have been. Second, the item is branded with your logo, so they remember your campaign into the future. And third, there’s a chance that they will show them to their friends, who, if you have chosen well, might just agree that it’s worth popping in to your shop on their way past. Or the kids’ friends might see it and pester their parents to pay you a visit. Finally, the customers are paying for the promotional items. Maybe not enough to cover the costs, but if they can cover the majority of the costs, that’s an excellent campaign.
Not all promotional items campaigns need to end up costing the business loads of cash. With just a little imagination you will protect your bank balance! Read more about Internet marketing promotion here.
